Jaguars Partnership: Commercial Production and Integrated Campaign

MoveDay

Overview

MoveDay partnered with the Jacksonville Jaguars to execute a multi-channel campaign built around a stadium presence and supportive advertising. I partnered closely with the client to shape the commercial concept and coordinate the full set of assets required for the partnership.

The work included a broadcast commercial, stadium signage, radio spots, and social media advertising, all designed to function together as a cohesive campaign tied to the Jaguars brand and game-day experience.

My Role

I served as the primary creative and production owner for the MoveDay campaign, guiding the project from initial concept through final delivery.

Primary responsibilities included:

• Collaborating directly with the client to pitch the commercial concept and campaign approach

• Defining scope and managing budgets across the commercial and supporting campaign assets

• Writing and directing the primary television commercial

• Overseeing designers responsible for stadium signage and digital ad creative

• Coordinating schedules, approvals, and deliverables across multiple formats

• Supervising final edits and versioning for broadcast, digital, and social placements

Campaign Scope & Deliverables

The campaign required coordination across several channels, including:

• Broadcast television commercial

• Stadium signage and in-venue creative

• Radio advertising

• Social media ads in multiple formats and durations

Each asset was developed to reinforce the campaign message while adapting to the unique constraints and requirements of its placement.

Production & On-Location Execution

The commercial was filmed with a lean crew of six and a small group of actors. I managed all aspects of production planning and execution, including:

• Budgeting and scheduling

• Location scouting and coordination with Jacksonville Jaguars stadium representatives

• On-site direction during the shoot

• Managing logistics and approvals before, during, and after production

Close collaboration with stadium partners ensured the production ran smoothly within a live sports environment.

Post-Production & Final Delivery

Following the shoot, I oversaw post-production for the primary commercial and all supporting versions. This included:

• Guiding editing and final creative decisions

• Ensuring consistency across multiple cut-downs and formats

• Preparing deliverables tailored for broadcast, social, and digital use

The result was a cohesive campaign supporting the client’s partnership goals while maintaining creative consistency across channels.