Shaping In-House Creative and Production Across Marketing, Events, and Client Work

NextAfter

Overview

NextAfter is a marketing research and optimization organization serving nonprofit fundraisers through education, events, and client services. After working with NextAfter as a client through my agency, I transitioned into an in-house role supporting creative production and creative direction across marketing initiatives, events, and select client engagements.

My work spans internal brand and marketing needs, large-scale events, educational content, and client-facing creative production, requiring flexibility, consistency, and close collaboration across teams.

My Role

I support creative direction and creative production across multiple areas of the organization, partnering with marketing, events, and client services teams to plan, execute, and deliver visual and video-based creative.

Primary responsibilities include:

• Producing and directing creative assets for internal marketing and brand initiatives

• Supporting creative production for the NIO Summit, with deeper coverage detailed on its own project page

• Overseeing video, animation, and visual execution across campaigns, events, and educational content

• Collaborating with stakeholders to translate needs into executable creative solutions

While strategy and campaign performance are owned by marketing and client teams, my focus is on creative execution, production planning, and delivery.

Brand, Design & Marketing Creative

Across internal marketing efforts, I have contributed to a wide range of brand and design work, including:

• E-book covers and multi-page layout design

• Booth graphics, backdrops, and event signage

• A brand refresh including a new logo, iconography, and supporting visual assets

• Creative advertising for social media and YouTube

This work required balancing brand consistency with speed and adaptability across formats and channels.

Educational Content & Online Courses

NextAfter produces extensive educational programming, including online courses and training materials. I have supported creative production across several courses, contributing to:

• Video production and post-production

• Visual systems used across course modules

• Supporting creative assets for course promotion

This work is covered in greater depth on the dedicated Online Courses project page.

Client Services & Nonprofit Campaign Support

In addition to internal work, I have assisted client services teams by supporting creative production for nonprofit clients. This has included:

• Producing advertising creative for digital campaigns

• Supporting event-related creative for client conferences and gatherings

• Filming and producing intro videos, testimonials, promotional content, and supporting visuals

The work required adapting creative approaches to different nonprofit missions, audiences, and constraints while maintaining production quality and clarity.

Creative Production Across Multiple Contexts

Working in-house at NextAfter requires navigating varied creative needs, timelines, and audiences. Projects often run in parallel across marketing, events, education, and client services, demanding strong organization, communication, and production judgment.

My role emphasizes consistency, reliability, and execution across these contexts, ensuring creative work supports broader organizational goals without introducing unnecessary complexity.